Hypertext Transfer Protocol (HTTP) is mainly responsible to transmit and receive information over the Internet. The problem with HTTP is that it is not secured. When you transfer confidential data over the Internet it should be secured so that no unauthorized person can access the data. This can happen with HTTPS (Hypertext Transfer Protocol Secure).
As the name indicates, HTTPS is nothing but the advanced and secured version of HTTP. HTTPS is a secured protocol which helps in establishing a secure connection to a server on the standard port. Thus with the help of HTTPS, the confidential messages are encrypted before sending. As a result, the data that you sent with HTTPS remains protected and the user can remain tension free from any type of attack as no hacker can steal your vital information over the Internet that you is sent from your web browser.
How can HTTPS benefit a company over HTTP?
There are many benefits that a company can avail when they convert the HTTP URL of the website to HTTPS URL. Some of the major advantages of that are given as follows:
- Helps In Keeping The Website Secure:
HTTPS enables the user to get the safest web experience. HTTPS is a great means with the help of which a company can protect its vital information from the hand of unauthorized users or hackers.
Not only the confidential data with HTTPS whatever you send also remains 100 percent safe and secure. Thus, HTTP helps in preventing all intruders from tampering with the data that you usually send over some insured media like the Internet. Thus, HTTPS is a great means by which you can protect your business and safeguard the privacy and security of your company.
It helps in a great way in maintaining the reputation of your company by protecting the chances of leakage of customer’s confidential data. Every customer trusts the company when they deal with them by purchasing their product or availing of any of their services and believes that their confidential data will be highly protected by the company.
When a company loses the confidential data due to data leakage they also lose the faith of their customers. Thus, HTTPS is very vital for the company which not only helps in keeping the website secure but also helps them in keeping up the trust of their customers.
- Helps To Improve The Google Ranking:
HTTPS also helps with Search Engine Optimization (SEO) and assist the company in boosting the ranking of the website of the company in Search Engine Result Page (SERP). Websites with HTTPS are mostly seen to appear on the first page of the Google search engine. This is because Google always favors the HTTPS sites.
Google, being the largest search engine in the world assures the best user experience and thereby, they will always try to send only the secured websites to all of the viewers of the Google. That is the reason why Google favors HTTPS rather than the HTTP sites.
Thus, when a company covert their website from HTTP to HTTPS the ranking of their website gets automatically boosted. So, every company should go for HTTPS so that their website is not outranked by Google search engine.
- Accelerated Mobile Page (AMP) Works Only With HTTPS Sites:
With the advent of technology, the world of telecommunication has seen a huge progress and unlike earlier days, people do not depend on telegram or telephone. Nowadays everybody has a smartphone in their hand and everybody is now connected with each other with the help of smartphone through phone calls, messaging, video chatting, social media networking, etc.
As such, the Smartphone has now become an essential part of one’s life. With that, it becomes very essential that the website of a company becomes mobile responsive and mobile friendly. Compatibility with mobile phones is not enough the web page of the website of the company should be loaded into the mobile phone at a high speed. This can be done with the help of Accelerated Mobile Page (AMP).
AMP thus is very important for each and every company regardless of its size, location and the revenue it earns. AMP helps the company in a great way ensure that all content of the website including images, videos, maps, etc. gets loaded on the mobile device at a faster rate. Because if it takes too much time to gets loaded, then the user will not view that website.
AMP, being developed by Google follows its path and deals only with that website that has HTTPS instead of HTTP. Thus from this fact, it can be said that HTTPS plays a big role in optimizing the content.
Apart from that, another advantage is that AMP runs on modern browsers and on progressive web apps. All modern web browsers require HTTPS to run and so the company must convert their website to HTTPS.
Eneet Kaur is a professional content marketer and formally working at Best SEO company India. Writing is her strong passion and she has written quality blogs for many high – auditorial blog sites. She is a spontaneous learner in her field of internet marketing. Apart from that, she has a great knowledge of Online Reputation Management, Quality Link Building Tech Consultancy, etc.