Powerful Meta Ad Updates 2025: Reels, Threads, Targeting

Meta keeps its audience glued with new updates, and the company has recently announced Meta Ad updates for Reels and Threads at its annual Brand Building Summit. The AI is booming, and the new update ‘Reels Trending Ads’ will help brands reach their target audience during festivals, holidays, trends, and culturally relevant moments to drive more sales. It will be a revolutionary update that helps brands showcase their products and services between trending reels and Threads, gaining more attention efficiently.

So, what’s new in this update? According to tech experts, Meta will now use AI to identify and select trending reels or short-form videos on popular topics, creators, music, and categories for brand campaigns across Meta’s apps, including Instagram. 

The company quoted that “Available lineups include all overall trending content or specific categories like animals & pets, beauty & fashion, cars, sports, with more to come next year.” In the initial experimental phase, AI-powered Reels-tending ads have attracted 20 percent awareness, surpassing TikTok Pulse by almost 6 percent.

What’s more, for advertisers and brands! Meta is also planning to launch new ad features on Threads to connect brands with the current festive season and cultural moments. Now, you can also run image, video, and carousel ads on Threads without creating a separate account, using an Instagram account or an existing Facebook post via Ads Manager.

Also, don’t miss out on the “value rules” update, which enables advertisers to help Meta’s AI prioritise ad delivery to the target audience globally. It is available for sale and app campaigns, boasting a significantly higher conversion rate compared to regular ad strategies. Also, with detailed targeting exclusions now eliminated, you will get an extra option to control the specifics of your ad targeting. Isn’t it exciting!