10 Best Proven White Label SEO Tools (Compared by Features)

Everyone knows the importance of online visibility in today’s competitive business market. It not only boosts your brand recognition but also drives sales and generates consistent revenue in the long run. Therefore, businesses strive hard to get to the top of SERPs like Google or Bing. Most of us know about the role and benefits of Search Engine Optimization, and how businesses leverage digital marketing to promote their products and services. So, in today’s guide, we’ll take one step forward and explore some of the best White label SEO tools.

White label SEO refers to the scenario when an agency offers SEO services to clients under their own brand but leverages a third-party agency, freelancer, or consultant. The sole objective is to provide quality services to boost the ranking of their clients’ sites on search engines. It is an affordable way to expand your SEO services and fill skill shortcomings. And that’s where different types and features of white label SEO tools come in. We have compiled a list of the best proven tools, along with their prices, benefits, and limitations, to help you make an informed decision.

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Top 10 White Label SEO Tools 2025 Compared with Features

1. WebCEO: All-in-One Software

Source: Web CEO

WebCEO is a one-stop solution for all SEO and digital marketing needs. It tops the lists because of its advanced in-built features and website management capabilities. The best part is that you can leverage the tool to deliver exceptional services to your clients.

Key Features or Benefits:

• Access to 24+ SEO Tools: You can easily access instant alerts for ranking drops or other issues.

• Team Collaboration Becomes Easy: It lets you assign tasks, track performance, and resolve SEO issues easily. Check the To-Do entries in the Task Manager to check the reports of potential issues. This keeps your team focused and result-driven.

• Multi-site Management: You can manage hundreds of client sites on the go while scheduling SEO tasks in bulk.

• Generate Leads: Incorporate a customized lead-generation widget on your client’s site and allow visitors you request customized SEO reports. This makes it easy to capture leads through in-depth research.

• Tailor-made Domains: WebCEO allows you to create a fully customized domain setup, enabling you to control domain configuration and admin tools. Creating a personalized domain represents your own brand along with an SEO hub, boosting your visibility as an SEO agency.

• Create Professional SEO Reports: Leave a lasting impression on your clients by creating insightful and automated SEO reports.

Limitations:

• You’ll need to spend money to leverage customization features. So, use their calculator to understand the final pricing.
• Complex user interface

Pricing: Starts at $83 per month for the Agency Level Plan paid yearly.

2. SEOptimer: A Complete SEO Tool

Upload your logo and company details and generate a PDF of SEO audits of your clients in less than 40 seconds with SEOptimer. There is no denying that search engines like Google rely on multiple components to rank a website. This white label SEO tool lets you translate SEO audit reports in more than 25 languages to cater to your clients nationwide.

Key Features:

• Easy SEO Audit: It can run over 100 SEO checks on websites in 20 seconds. With each audit, you can get details on On-page SEO, backlink profile, rankings, mobile friendliness, and speed.

• Complete Report Optimization: Check and create beautiful and customized SEO audit reports on the go. Add custom text, change the colour and fonts to show your brand to your clients.

• Backlink Monitoring: MonitorBacklinks.com was the only solution embedded into the SEOptimer. This makes it easy to track new and lost backlinks, generate a summary on a weekly and monthly basis, and analyze any site’s backlink profile.

Limitations:

• No client dashboard, which means you need to create a separate account for customers.
• Lack of advanced features
• Fewer integration options

Pricing: $39 per month for marketers and $59 per month for agencies

3. AgencyAnalytics : Best White Label SEO Tool

Believe it or not! AgencyAnalytics is one of the best white label marketing automation tools in the market. It offers great SEO features and customizable options for multiple processes. The tool lets you track client performance on the go. The tool centralizes performance metrics from more than 80 data sources and gets insights into campaign results in a few minutes.

Key Features:

• White Labeled Custom Dashboard: create a client dashboard and SEO reports by adding your logo, business name, and colour,s and even host them on your own domain.

• 80+ Integrations: Access your client’s marketing data by leveraging 80+ integrations, including Google Analytics 4, Google Search Console, Google Ads, Shopify, Facebook, Instagram, etc.

• Customized Options: Use pre-built dashboard templates. You can also copy existing dashboards for new clients.

• Schedule Automatic Reports: Set targets with the Goal widget and add annotations.

• Backlinking and Rank Monitoring: From keyword analysis to SEO audits, the tool does it all to help clients understand their performance on search engine platforms.

Limitations:

• Restrictions on Advanced Customization
• The cost increases with each client

Pricing: $179/month for agency plan

4. SE Ranking: Leading SEO Software Tool

Leverage the SEO white-label features of SERanking to create reports for your clients under your own branding. It also offers other key features, including:

• Rank Tracker
• Complete website audit
• Backlink checker
• On-page SEO checker
• Keyword research
• Customize the platform and SEO reports to show your brand
• AI features to search keywords, analyze copy, etc.

Limitations:

• Lack of advanced features
• Lack of integration options

Pricing: Begins at $95.20/month for the PRO plan with 20 projects added yearly

5. Serpstat: All-in-One

Serpstat is a great white label SEO software that lets you customize the platform, create branded SEO reports, and deliver exceptional solutions to your clients.

Key Features:

• Connect up to 30 people with each account
• Leverage their API to boost its customization options
• Fetch keywords, ranking, SEO audit, and data into your client portal
• Create branded reports

Limitations:

• No client dashboard available
• Lack of Insightful reports

Pricing: $410 per month with up to 30 members and unlimited projects

6. Yext: Local SEO White Label Tool

Yext is one of the best white label tools, ideal for large agencies that have hundreds or thousands of clients across several locations.

Key Features:

• Sync data across digital platforms
• Track and optimize local rankings
• Customize listings, emails, and onboarding pages with ease
• Integrated with 120+ apps

Limitations:

• Needs a reseller partner account to access white label features
• Expensive tool
• Lack of Customization

7. BrightLocal: Local SEO

Access to all the necessary local SEO tools to deliver exceptional results for clients under the BrightLocal roof. It lets you customize logos, colors, and add your brand to every report.

Key Features:

• Use automated email reports for your customers
• Provide local metrics to your clients. This includes performing location audits, updating client listings, building and fixing citations, and associating with Google Business Profiles.
• Track rankings
• Improves SERPs via insightful reports
• Third-party integration

Limitations:

• Limited customization options
• Need to be tech-savvy to create tailored PDF reports

8. SEMRUSH: Popular Tools

Semrush is undeniably one of the most popular SEO tools in its niche. Though it might not be the best white label SEO platform, you can leverage good capabilities:

Key Features:

• Prepare branded PDF reports
• Access to a 100% white label PPC reporting, including Google and Facebook Ads
• Scalable
• Track rankings, perform site audits, monitor online performance, and provide data-driven recommendations

Limitations:

• No white label SEO directly
• Extra Fees

9. DashThis

Dashthis is an automated and user-friendly marketing reporting tool that can save time and energy while helping you create beautiful reports on the go.

Key Features:

• Create branded PDF reports, adding custom logos, colors, and domains
• Sent the report via email or live URL
• Easy drag and drop dashboards to choose any metrics
• Over 30 integrated apps
• Track keyword rankings and backlinks

Limitations:

• Quite Expensive
• Not for complex logic

10. SiteChecker: Best White Label Tool For Reports

Sitecheker is a reliable agency solution that helps you manage hundreds of SEO campaigns for your clients and create branded reports. It offers great white label options, including:

• Make your brand visible by customizing logos
• Set up the app on a custom SiteChecker subdomain or on your own domain name
• Set up a custom sender email address
• Add Google Tags to manage chats
• Export customized reports to Google Sheets
• Set up the keyword position tracking feature
• SEO Audit and create reports

Limitations:

• Customization available only for Premium or Enterprise Plan
• One brand, one account

Wrapping Up

These are some of the best white label SEO tools you can use to make the most out of your search engine optimisation skills. You can run backlinks, keyword ranking, and speed checks, and create customized reports on the go using these tools.

FAQs:

Q: How does white label SEO work?

A: It works by offering customized options to create branded reports, content analytics to meet clients’ specific requirements. It can deliver measurable results while boosting transparency.

Q: What is a white label SEO tool used for?

These software tools are created by renowned companies to let other businesses rebrand, customize and resell as their own product. It enables businesses to expand their offerings instantly without the time, costs and unwanted resources required for a full-stack digital marketing company.

Q: What is the importance of white label SEO reporting?

It helps your company look more professional and keeps valuable clients happy. You can create branded, easy-to-understand, and insightful reports.