Role of Mobile App Development in Fueling Digital Marketing
We are fully in an age where smartphones are ubiquitous. One area that is expected to expand, particularly for business is apps. Do you want to know more about that idea?
You should take a look at the data from Yahoo and find that an alarming 90% of smartphone usage comes via apps. According to Google the majority of smartphone users report turning to their smartphones for ideas when they are completing something and 82% use their phones prior to buying any item in a shop. The amount of smartphone users is projected to increase by 4.77 billion during 2017 before settling down to 4.93 billion by the year 2018.
If this doesn’t convince you it’s unlikely to convince you.
The integration of app development into marketing strategies is regarded by numerous experts as being one of the most crucial actions that can be made when launching modern-day marketing programs. It works in multiple ways that include the first access to your customers, the simplifying of buying as well as the sharing of coupons and promotions, and also the ability to collect the customer’s data. It’s the ideal solution to drive your business expansion with one-time cost investment.
Using Data to Inform Long Term Strategy
Companies can make use of apps to analyze customer information. This task is made a million times simpler when you connect your app to a cloud system that allows marketing and sales reps to keep track of the customer’s data and identify patterns in the long-term monitoring. This data can be utilized to design more effective strategies that are based on the consistent patterns of behavior that are uncovered in your database of customers.
Apps have been an aspect in our daily lives for some years now. According to the Nielsen study from 2015, people spend an average of 30 hours each month using mobile apps. There’s an abundance of information to be able to access when you decide to design an app and analyze how your customers interact with it.
Today, apps extend beyond smartphones. Businesses can develop apps that track your customers all over the world.
Expanding Your Audience
Another aspect that makes this essential is through increasing the number of people who use it. Apps make it easier than ever before to connect with local businesses, by placing the link directly at the fingertips of the client. This gives you the opportunity to connect with people more efficiently, instead of having them search for you on the internet. In general, this is an important rise in accessibility, considering that you could have been restricted by your location prior to this.
Apps will help make your brand visible globally that is not limited to one that is local or a niche-related one. Switching to a mobile-friendly website can have a major impact in the rankings of mobile searches and engagement with users. An example of this method that is working can be Preply the online platform to find and book private tutors. It has been promoting its mobile site as a separate branding asset.
Connecting the Dots
Check out your phone’s apps your entire life packed into one compact device. You’re using GPS apps to travel anywhere as well as social media apps to connect with family and friends and calendars to track your schedules, Amazon app to manage your shopping lists. Your app for business can be the key element connecting your service or product to the lives of your customers.
In this case, Checkmark app makes use of geo-location for reminders of routine chores nearby. For example, if your work meeting is close to the dry cleaner the application will prompt you to take care of your items.
Utilizing Push Notifications
Push notifications are an enormous benefit for app developers who want an easy method of reminding customers of new functions, or simply to launch the application. Businesses can also benefit from this fantastic opportunity since it gives them a way of notifying users of new deals, products or services, for example. These notifications appear displayed on the lock or home screen of their phones and aren’t too intrusive. It allows them to deactivate the notifications at any time and is more discreet than the desktop-based pop-ups they aren’t in control of.
These messages are a complete marketing strategy by them. The timing and the wording are essential as you only have only a limited amount of time and space to function. For instance, if you sent out daily notifications, you could have your app removed from the market or at the very least were turned off. Also, if you have the timer down, but your notifications aren’t short and crafted with the correct text, you’re more likely to see anything more than an unintentional swipe.
You should test your push notifications with the same care as you would for any other content for marketing.
Focus On Long Term KPI Metrics and Strategies
A single increase in engagement or traffic after the initial launch of your app is an exciting sign of the app’s performance. But how do you measure to the end of the road? In the short term, KPI does not suffice to let you be the top player in your mobile field and only collect a few needle-switch results from the initial launch.
Similar to the need to concentrate on the long-term and improvements, you must be developing an strategy for your app that is focused on the long term. Feedback from customers prior to development could aid in this process and so can drafting an appropriate, solid plan for features that will benefit customers throughout the months and years ahead.
This is all about adding a life assurance to your application. It isn’t a good idea to have an app that will become outdated in the next year or will need to be completely revamped when you realize that you’ve missed out on features that all users are in agreement about or require. It’s a frequent event for big brands with the expertise and authority to be more knowledgeable.
Making Signups and Use Easier
This is the largest and most obvious thing that is frequently missed and could sabotage the whole mobile app development process (I do not mean to be serious). Your app must be accessible which the first step to becoming one million is. The app should have simple ways to connect an account to the desktop account or sign up with social networks like Google as well as Facebook. The interface should be simple and clean to use on any screen size, by using adaptable design principles. Each part must be easy to understand particularly in the settings.
It is a good idea to test it once you’ve created your prototype Give it to a few kids to test it out. If they don’t recognize something that they can’t, then your users won’t. If they are having difficulty controlling the buttons then your users will. If they’re unable to press the button due to it not being correctly centered, they aren’t capable of. This is a fantastic and easy test prior to going full-on launch.
Mobile Apps Are Everything… Really
Mobile Is Everything is a flawed idea, but Mobile Apps Are Everything could be a good alternative. We are at a point that using an app is not an option anymore it’s a requirement.